I’m not trying to sound dramatic, but I do think things are going to get tougher soon.
I’ve been watching and analyzing a lot of trends — and it’s interesting how they all overlap:
economic crisis, audience burnout, AI automation, and ageism.
The team at Economy Media summed it up well:
- The World Economic Forum predicts 83 million jobs will be lost globally by 2027.
- Goldman Sachs estimates up to 300 million jobs affected, mostly in developed countries.
- AI is already causing wage stagnation and shrinking the middle of the job market — making career growth harder.
- A MIT study showed that for every 1 new job in AI, 2–3 entry-level jobs disappear. Cognitive professions (like marketing) are already seeing a 19% decline in demand.
I’m seeing it in real life: dozens of people around me have been looking for jobs for months — no results yet.
I’ve talked before about job hunting after 40. But now it’s also becoming a battle among white-collar workers — where companies pick whoever is cheaper and more skilled.
Now, the more interesting part for me is not the older generation — but the younger one.
I’m not even talking about Gen Z — they’ll figure things out somehow.
The real question is: What will happen with Generation Alpha (born ~2010–2025)?
I’m currently working on a new video about their future: which jobs they’ll fit into, and how we can start preparing them now.
One way to think about it:
Gen Alpha will, in many ways, be serving Gen Z.
So they’ll need to help meet Gen Z’s key needs:
- Mindfulness → the need for meaning, balance, and mental health
- Inclusiveness → the need to be accepted and heard
- Freedom → the need for choice, flexibility, and independence
Jobs that will be in demand:
- Psychologist
- Life coach
- Wellness specialist
- Eco-entrepreneur
- HR diversity officer
- Community manager
- Social entrepreneur
- Ethical business consultant
Skills we should develop in Alphas:
- Empathy, emotional intelligence, reflection, listening, and resilience — to understand Zs and support them with care
- Tolerance, openness, cultural awareness, ethics — to create safe, inclusive communication
- Initiative, adaptability, self-management, creativity, and critical thinking — to help Zs move forward without slowing them down
As a millennial myself, Zs sometimes feel a bit immature — but in truth, they’re not.
They just value quality of life, question outdated systems, and search for purpose, not just money or status.
Alphas, on the other hand, are even more immersed in digital life.
They’re becoming super-adaptive digital navigators — intuitive with AI, automation, and interfaces.
They learn through experimentation, using tech not as a tool — but as an extension of themselves.
That’s where I’ll pause for now.
