Email marketing is very much alive—and still the highest-ROI channel in digital marketing. The big question for 2025 is which platform gives you the most power without crushing your budget. Enter Nova Express: an all-in-one, AI-driven tool that offers unlimited emails, unlimited contacts, and agency-friendly sub-accounts—starting at $0.
Below is a deep dive into Nova Express’ features, pricing, and competitive edge, plus practical tips on how freelancers, agencies, and brands can leverage the platform for better segmentation, smarter campaigns, and higher ROI.
Table of Contents
- Why Email Marketing Still Dominates in 2025
- Video Review on Nova Express
- Core Features of Nova Express
- AI Tools & Templates: Faster, Smarter Campaigns
- Pricing Breakdown & Delivery Providers
- Sub-Accounts: A Game-Changer for Freelancers & Agencies
- Nova Express vs. Traditional Email Platforms
- How to Get Started (Step-by-Step)
- Final Verdict & Next Steps
- About the Author
Why Email Marketing Still Dominates in 2025
- Highest ROI in digital marketing—averaging $36-$42 returned for every $1 spent.
- Direct ownership of audience versus rented social reach.
- Granular segmentation with AI allows hyper-personalized campaigns that outperform generic blasts.
- Automation & deliverability enhancements keep email relevant, even as inboxes get smarter.
Video Review on Nova Express
Watch the full review on YouTube 👉 Nova Express Email Marketing Tool
In the video, I break down features, show a live demo, compare pricing, and explain how to use Nova Express for agencies and freelancers.
Core Features of Nova Express
| Feature | Free Plan | Basic ($20/mo) | Premium ($49/mo) |
|---|---|---|---|
| Unlimited emails & contacts | ✔︎ | ✔︎ | ✔︎ |
| Drag-and-drop designer | ✔︎ | ✔︎ | ✔︎ |
| Template gallery (responsive) | ✔︎ | ✔︎ + premium set | ✔︎ + premium set |
| Built-in AI (GPT-4-class) | – | ✔︎ | ✔︎ |
| Stock-photo library | – | ✔︎ | ✔︎ |
| Sub-accounts | – | Up to 3 | 10+ |
| White-label (remove logo) | – | ✔︎ | ✔︎ |
| Storage | 1 GB | 3 GB | 10 GB |
Key takeaway: Even the free plan provides unlimited sending—rare in 2025.
AI Tools & Templates: Faster, Smarter Campaigns
- AI Copywriter – Generate subject lines, pre-headers, and full body copy using the latest GPT model built into your subscription (no extra tokens).
- Smart Segmentation – Let AI cluster subscribers by behavior, purchase history, or engagement, so each campaign lands with maximum relevance.
- Premium Templates – Professionally designed, mobile-responsive layouts ready to drag-and-drop. Use AI to auto-fill text blocks and CTAs.
These tools eliminate the blank-page problem, reduce production time, and lift open- and click-through rates—especially when paired with proper segmentation.
Pricing Breakdown & Delivery Providers
Nova Express decouples its platform fee from the actual sending of emails:
- Platform fee – $0 (Free), $20 (Basic), or $49 (Premium).
- Delivery fee – Pay-as-you-go via Amazon SES (≈ $0.10 per 1 000 emails) or Mailgun (≈ $1-2 per 1 000).
Example cost
| Monthly Volume | Mailchimp Essentials* | Nova Express Basic + Amazon SES |
|---|---|---|
| 5 000 emails | ~$100 | $20 (platform) + $0.50 (SES) = $20.50 |
| 20 000 emails | ~$250 | $20 + $2.00 = $22.00 |
*Typical 2025 pricing; subject to change.
Result: Up to 10-12× lower cost, with unlimited contacts and advanced AI features included.
Sub-Accounts: A Game-Changer for Freelancers & Agencies
- Create separate workspaces for each brand/client—no data leaks.
- Share contact lists, campaigns, and analytics transparently.
- Charge clients premium retainers, while your own overhead stays at $20-49/month.
- Upgrade storage or sub-account count only when your client roster grows.
Nova Express vs. Traditional Email Platforms
| Criteria | Nova Express | MailerLite | ConvertKit | GetResponse |
|---|---|---|---|---|
| Unlimited contacts | ✔︎ | ✖︎ | ✖︎ | ✖︎ |
| AI built-in (no add-on) | ✔︎ | Limited | Limited | Limited/extra |
| Sub-accounts for free | ✔︎ (Basic+) | Agency tier only | – | MAX tier only |
| Pay-as-you-send pricing | ✔︎ | ✖︎ | ✖︎ | ✖︎ |
| Starting monthly cost | $0 | $39 | $29 | $19 |
Nova Express focuses on efficiency: you only pay for the infrastructure you actually use.
How to Get Started (Step-by-Step)
- Sign up for the free plan at NovaExpress (no credit card).
- Connect a delivery provider:
- Amazon SES for ultra-low cost (requires domain verification).
- Mailgun for easier onboarding.
- Import contacts and tag by source, lead-magnet, or purchase stage.
- Choose a template or start from scratch in the drag-and-drop editor.
- Activate AI to draft subject lines, personalize greetings, and suggest CTAs.
- Set up segmentation rules (engaged vs. cold subscribers).
- Schedule your first campaign and enable bounce management for clean lists.
- Review real-time analytics—optimize every send for higher conversion.
Pro tip: Agencies should immediately create sub-accounts for each client to standardize reporting and permissions.
Final Verdict & Next Steps
For 2025 marketers focused on ROI, scalability, and AI-driven efficiency, Nova Express checks every box:
- Unlimited sending & contacts even on the free tier.
- GPT-powered AI copy + segmentation without extra fees.
- Agency-friendly sub-accounts built right into the $20 plan.
- Pay-per-email delivery keeps costs dramatically lower than legacy tools.
Ready to future-proof your email strategy?
👉 Try Nova Express free and see how much your campaigns can grow when “unlimited” truly means unlimited.
Use code Saburov20OFF for 20% off.
About the Author
Anton Marketer — 16 years in marketing and agency business.
I help brands and SaaS projects grow through performance-driven strategies and practical tool reviews.
