B2B SaaS & AI SaaS Video Reviews with Anton Marketer
Are you building a B2B SaaS, AI SaaS, marketing tool, sales platform, productivity app, or AI product and looking for a creator who can actually explain your product?
I’m Anton Saburov — Anton Marketer.
I create practical video content about AI, SaaS, marketing, sales, automation, and business technology.
I’m currently open to collaborations with B2B SaaS and AI companies that want their product reviewed, demonstrated, or explained to a relevant business audience.
Want to discuss a video?
Email me at hello@antonmarketer.com
Looking for a B2B SaaS influencer or video reviewer?
If you’re searching for a B2B SaaS influencer, SaaS YouTuber, AI tool reviewer, software creator, or UGC creator for SaaS, there are several ways we can work together.
Instead of producing a generic promotional video, my goal is to understand:
- what the product does;
- who it is designed for;
- what problem it solves;
- why someone should use it;
- what makes it different from competing tools;
- and how it works in a real-world scenario.
The result can be a review, tutorial, product walkthrough, use-case video, sponsored integration, or educational video built around your product.
What type of SaaS products do I review?
I’m primarily interested in products for professionals, founders, marketers, sales teams, creators, and businesses.
Examples include:
- AI SaaS products
- AI agents
- marketing automation software
- sales and outreach tools
- CRM software
- productivity software
- analytics platforms
- no-code and automation tools
- creator tools
- video and content-generation software
- SEO and GEO tools
- e-commerce SaaS
- Shopify apps
- business intelligence tools
- customer-support software
- HR and recruiting SaaS
- developer and workflow tools
- B2B marketplaces
- fintech and business software
If your product has a clear business use case, there is a good chance we can find an interesting content angle.
What does a SaaS video review look like?
A good SaaS review shouldn’t simply list product features.
It should answer a more important question:
Why should someone care about this software, and when should they use it?
Depending on the product, I can build the video around several formats.
Product review
A structured review explaining the product, its main capabilities, use cases, strengths, limitations, and target audience.
SaaS tutorial
A hands-on demonstration showing viewers how to accomplish a specific task using your software.
For example:
How to automate B2B lead research with AI
Your product becomes part of the solution rather than appearing as an isolated advertisement.
AI tool review
For AI SaaS products, I can test actual workflows, prompts, agents, automations, integrations, or outputs.
This format works particularly well when the product has something visually interesting to demonstrate.
Product walkthrough
A practical tour of the interface showing viewers how the platform works.
Use-case video
Instead of reviewing the entire product, we focus on one valuable outcome.
For example:
- generating marketing creatives with AI;
- automating sales research;
- analyzing customer data;
- building AI agents;
- creating presentations;
- automating customer support.
Sponsored integration
Your software can also appear naturally inside a larger educational video about AI, marketing, SaaS, sales, or business automation.
Why work with a B2B creator instead of traditional UGC?
Traditional UGC often focuses on creating advertising assets that a company later uses in paid campaigns.
B2B creator content can serve a different purpose.
A creator can introduce the product to an existing professional audience while explaining the business problem behind it.
For SaaS companies, this matters because software often requires more explanation than a physical consumer product.
A potential customer may need to understand:
- the problem;
- the workflow;
- the product;
- the expected outcome;
- whether the software is suitable for their company.
Video is particularly useful for demonstrating this process.
SaaS UGC vs. influencer review
These formats are related, but they are not exactly the same.
| SaaS UGC | SaaS influencer review |
|---|---|
| Usually produced for the brand | Published to the creator’s audience |
| Often used in paid ads | Often used for discovery and education |
| Short-form content is common | Long-form video is common |
| Focuses heavily on the product | Can focus on the problem or use case |
| Creator audience may not matter | Audience relevance matters significantly |
For many B2B SaaS companies, combining both approaches can make sense.
One recording can potentially produce a long-form educational video plus shorter clips that can be reused across additional channels, depending on the collaboration.
Who is Anton Marketer?
I’m Anton Saburov, also known online as Anton Marketer.
My professional background is in marketing, sales, SaaS, AI adoption, automation, and business development.
This means I approach software reviews from the perspective of someone who actually works with business tools rather than simply reading a product description.
When reviewing SaaS, I pay particular attention to questions such as:
- What business problem does this solve?
- Who is the real target user?
- How difficult is onboarding?
- Where does AI actually add value?
- How does the product fit into an existing workflow?
- What could a company automate with it?
- What makes the product different?
That creates a more useful review for founders, marketers, executives, and other potential users.
What makes a B2B SaaS video interesting?
The best software videos usually don’t begin with:
“Here are 15 features of this product.”
They start with a problem.
For example:
“I wanted to see whether AI can replace five different content tools.”
or:
“Can you automate your entire outbound research workflow with one AI agent?”
or:
“I tested this tool to see whether it can actually save a marketing team several hours of manual work.”
The SaaS product becomes part of a story.
That’s the approach I prefer.
Collaboration formats
There are several possible ways to collaborate.
Dedicated YouTube video
A complete video focused on your SaaS product, workflow, or category.
Sponsored SaaS review
I review and demonstrate your product while clearly disclosing the commercial collaboration.
Educational integration
Your product becomes part of a larger tutorial or educational video.
Product launch video
Useful for companies launching:
- a new SaaS;
- major product update;
- AI feature;
- new integration;
- new workflow;
- public beta.
Founder + product content
In some cases, the most interesting story isn’t only the software.
We can potentially combine:
Founder story + market problem + product demonstration.
This works especially well when there is an interesting idea behind the company.
Can early-stage SaaS startups apply?
Yes.
You don’t need to be a large software company.
I’m interested in working with:
- early-stage SaaS startups;
- bootstrapped SaaS companies;
- VC-backed startups;
- established B2B software companies;
- AI startups;
- agencies launching software products.
What matters more is whether the product is useful and whether we can create an interesting video around it.
How to pitch your SaaS product
Please email:
Include:
- Your company and website
- What the product does
- Your ideal customer
- Why you think it would be interesting for my audience
- The specific feature or workflow you want demonstrated
- Whether you’re looking for a dedicated review, integration, tutorial, or UGC
- Your proposed budget
You can keep the first email short.
For example:
Hi Anton,
We’re building [product], an AI SaaS tool that helps [audience] solve [problem].
We’d like to discuss a video review/tutorial showing how users can [specific outcome].
Website: [URL]
Budget: [range]Best,
[Name]
Frequently asked questions
Do you review B2B SaaS products?
Yes. My main focus is business software, including B2B SaaS, AI SaaS, marketing software, sales tools, automation platforms, productivity tools, e-commerce software, and other technology used by professionals and companies.
Do you review AI tools?
Yes. AI tools are one of the main categories I’m interested in, particularly products with practical applications in marketing, sales, content creation, automation, analytics, and business operations.
Can you create a YouTube review of our SaaS?
Yes. Depending on the product and collaboration, I can create a dedicated product review, tutorial, product walkthrough, use-case video, or sponsored integration.
Do you create UGC for SaaS companies?
Yes. SaaS UGC can include product demonstrations, walkthroughs, educational clips, testimonials, short videos, and creator-style product explanations.
Can we sponsor a video?
Yes. Sponsored collaborations are possible when the product and topic are relevant to my audience.
Can you review a new SaaS startup?
Yes. Early-stage products are welcome. The most important consideration is whether the software solves an interesting problem and can support a useful video story.
How can a SaaS company contact you?
Send your product information and collaboration idea to:
Looking for a B2B SaaS creator?
If you’re searching for a:
B2B SaaS influencer, SaaS YouTuber, AI influencer, SaaS UGC creator, software reviewer, AI tool reviewer, B2B creator, or YouTube SaaS reviewer, feel free to get in touch.
I’m always interested in discovering useful new software and finding creative ways to explain it.
Collaboration inquiries:
hello@antonmarketer.com
