YouTube is a whole universe. I found an interesting article on HackerNoon about how YouTube has become the main source of information for the Vietnamese community in the US: How One Vietnamese Community Depends on YouTube for News. In the US, there are many people from Vietnam who don’t speak English fluently. For them, local...

There’s been an interesting discussion in our community: Are all influencers fake? Do only those with money to boost their stats succeed? And do they make money by selling fake results to advertisers? Let’s break it down step by step. 1. Almost All Influencers Have Fake Followers Many influencers have fake followers, sometimes without even...

This note is about AI, Meta, and influencers. The story starts in 2023, when Meta announced 28 AI influencers. You can find the list here.In summer 2024, Meta shut down all AI influencer profiles.By December 2024, Meta’s Executive Director Connor Hayes announced that the company plans to develop its own AI characters and integrate them...

Social Media Marketing (SMM) and influencer activities have revolutionized brand communication, offering unparalleled reach and engagement. However, there’s a side of this digital coin that often goes unnoticed — negativity. When building a brand’s reputation online, Online Reputation Management (ORM) should always run alongside SMM campaigns. ORM ensures brand mentions are monitored, negativity...

SMM and influencer activities bring not only positive outcomes but also a fair share of negativity. When you’re growing someone’s brand through SMM, I recommend running ORM (Online Reputation Management) alongside it. ORM involves monitoring brand mentions and preventing negativity from escalating. Speed is crucial here — identify and address trolls quickly. In the early...

GPTs (Generative Pre-trained Transformers) have revolutionized the world of marketing by introducing AI-driven tools that can automate and enhance various marketing activities. This article explores how marketers can leverage GPT technology to achieve better results in their campaigns, from content creation to customer engagement. What Are GPTs? GPTs, or Generative Pre-trained Transformers, are...

Hello, I’m Anton Marketer, and today I want to share three powerful tools that have been game-changers for our team in lead generation and B2B sales outreach. These tools have helped us streamline our processes, automate communication, and secure numerous positive responses daily. Let’s dive in! 1. Apollo.io: Your Go-To for Decision-Maker Contacts https://apollo.io Apollo.io...

Introduction In the fast-evolving world of artificial intelligence, efficient automation can make or break your business operations. One tool that stands out for prompt engineering is the Anthropic Console. Whether you’re automating Instagram messages or summarizing news articles for social media, mastering this tool can save you time and optimize your workflows. In this article...

In the ever-evolving world of digital marketing, staying ahead of the curve with targeted advertising is crucial. Welcome to the definitive guide on Meta Ads Targeting for 2025! Whether you’re a beginner or a seasoned marketer, this comprehensive course is designed to enhance your skills in Facebook and Instagram ads, ensuring your campaigns are more...