There are many tools for lead generation, but I want to share one of the most effective strategies we’ve used over the past six years. B2B Cold Outreach Playbook Tools: Cold email outreach, cold calling Step 1: Collect Target Audience Contacts You’ll need: Optional: Look for sales triggers, like the technology your potential client uses...

Telegram has recently turned into a hub for spam. Here’s how I manage it for my media. PERSONAL PROFILE PRIVACY I don’t like handling work issues through personal chats. My team uses Telegram CRM and involves me only when necessary. My profile is almost completely locked. Here are my key settings: Notifications: Turned off “Show...

Five years ago, I switched from working in an office to 100% remote work. I’m still a big fan of this approach, believe it has a bright future, and highly recommend it to everyone. That said, I sometimes miss the cozy vibes of office days. Here are the benefits I see for my team: 1.Hiring...

Technology is Changing Marketing In this post, I want to share a new way to attract customers: optimizing your website for AI search engines like Perplexity, ChatGPT Search, and others. This approach is called LLM SEO, and I’ll share our strategies below. 1. Technical SEO Basics Stay the Same The foundation of technical SEO remains...

YouTube is a whole universe. I found an interesting article on HackerNoon about how YouTube has become the main source of information for the Vietnamese community in the US: How One Vietnamese Community Depends on YouTube for News. In the US, there are many people from Vietnam who don’t speak English fluently. For them, local...

There’s been an interesting discussion in our community: Are all influencers fake? Do only those with money to boost their stats succeed? And do they make money by selling fake results to advertisers? Let’s break it down step by step. 1. Almost All Influencers Have Fake Followers Many influencers have fake followers, sometimes without even...

This note is about AI, Meta, and influencers. The story starts in 2023, when Meta announced 28 AI influencers. You can find the list here.In summer 2024, Meta shut down all AI influencer profiles.By December 2024, Meta’s Executive Director Connor Hayes announced that the company plans to develop its own AI characters and integrate them...

Social Media Marketing (SMM) and influencer activities have revolutionized brand communication, offering unparalleled reach and engagement. However, there’s a side of this digital coin that often goes unnoticed — negativity. When building a brand’s reputation online, Online Reputation Management (ORM) should always run alongside SMM campaigns. ORM ensures brand mentions are monitored, negativity...

SMM and influencer activities bring not only positive outcomes but also a fair share of negativity. When you’re growing someone’s brand through SMM, I recommend running ORM (Online Reputation Management) alongside it. ORM involves monitoring brand mentions and preventing negativity from escalating. Speed is crucial here — identify and address trolls quickly. In the early...