Five years ago, I switched from working in an office to 100% remote work. I’m still a big fan of this approach, believe it has a bright future, and highly recommend it to everyone. That said, I sometimes miss the cozy vibes of office days. Here are the benefits I see for my team: 1.Hiring...

Technology is Changing Marketing In this post, I want to share a new way to attract customers: optimizing your website for AI search engines like Perplexity, ChatGPT Search, and others. This approach is called LLM SEO, and I’ll share our strategies below. 1. Technical SEO Basics Stay the Same The foundation of technical SEO remains...

YouTube is a whole universe. I found an interesting article on HackerNoon about how YouTube has become the main source of information for the Vietnamese community in the US: How One Vietnamese Community Depends on YouTube for News. In the US, there are many people from Vietnam who don’t speak English fluently. For them, local...

There’s been an interesting discussion in our community: Are all influencers fake? Do only those with money to boost their stats succeed? And do they make money by selling fake results to advertisers? Let’s break it down step by step. 1. Almost All Influencers Have Fake Followers Many influencers have fake followers, sometimes without even...

This note is about AI, Meta, and influencers. The story starts in 2023, when Meta announced 28 AI influencers. You can find the list here.In summer 2024, Meta shut down all AI influencer profiles.By December 2024, Meta’s Executive Director Connor Hayes announced that the company plans to develop its own AI characters and integrate them...

Social Media Marketing (SMM) and influencer activities have revolutionized brand communication, offering unparalleled reach and engagement. However, there’s a side of this digital coin that often goes unnoticed — negativity. When building a brand’s reputation online, Online Reputation Management (ORM) should always run alongside SMM campaigns. ORM ensures brand mentions are monitored, negativity...

SMM and influencer activities bring not only positive outcomes but also a fair share of negativity. When you’re growing someone’s brand through SMM, I recommend running ORM (Online Reputation Management) alongside it. ORM involves monitoring brand mentions and preventing negativity from escalating. Speed is crucial here — identify and address trolls quickly. In the early...

GPTs (Generative Pre-trained Transformers) have revolutionized the world of marketing by introducing AI-driven tools that can automate and enhance various marketing activities. This article explores how marketers can leverage GPT technology to achieve better results in their campaigns, from content creation to customer engagement. What Are GPTs? GPTs, or Generative Pre-trained Transformers, are...

Hello, I’m Anton Marketer, and today I want to share three powerful tools that have been game-changers for our team in lead generation and B2B sales outreach. These tools have helped us streamline our processes, automate communication, and secure numerous positive responses daily. Let’s dive in! 1. Apollo.io: Your Go-To for Decision-Maker Contacts https://apollo.io Apollo.io...